Uplift Senior Advisers is a senior-focused service adviser owned and operated in Tyler Texas, Smith County. Founder, Keith Rohlack, has been serving seniors and adults with disabilities for over 20 years. Keith holds a B.S. in Psychology from Abilene Christian University and a Masters in Business from Texas State.

Keith is a certified senior adviser, a certified dementia care specialist, and a certified assisted living manager, and has worked in the senior living industry for over 20 years.

Keith began his career working as an Adult Protective Services Investigator in 2002. Keith has served in the senior living industry as Marketing Director, Executive Director, Operations Specialist, and Corporate Director since 2006.

Click here to schedule your free 30-minute consultation with Keith.


Founders Caregiving Story

Keith's caregiving story began in his teenage years when his grandfather began his journey with Huntington's. It was at that time Keith pursued a career of caring for others. Read more about some of these stories here. Pictured here is Keith's wife and his grandfather. 


Fact: A small Netherlands-based survey in the International Journal of Environmental Research and Public Health suggests the main benefit of senior living is the social contacts and sense of belonging they provide. In fact, the researchers found senior living residents felt like they were “more than just neighbors.” https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6801586/